Free YouTube Tool

YouTube Promise Match Analyzer

Measure whether your title and thumbnail promise is actually fulfilled in the first 30 seconds.

Do the same without leaving Studio

The Youtio Chrome extension prepares titles, descriptions and tags together and applies them directly to YouTube Studio fields.

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What is a click promise?

When viewers see a title and thumbnail, they expect a specific outcome, answer, or experience. That expectation is the click promise. When the opening confirms it quickly, viewers know they chose the right video.

Why should title, thumbnail, and hook work together?

The title states the outcome, the thumbnail adds curiosity or proof, and the first 30 seconds confirms both. If they tell different stories, a strong click can still lead to an early exit.

How the promise match score works

The score combines title–hook alignment (30%), promise clarity (20%), thumbnail–title complementarity (15%), time to value (15%), specificity (10%), and honesty (10%).

Clickbait vs. curiosity

Curiosity withholds the answer while representing the real topic accurately. Clickbait promises an unsupported result or creates an expectation the video does not fulfill.

Good and weak promise examples

Good: “1,000 Subscribers in 30 Days: My 3 Steps” + a “0→1,000” thumbnail + an opening that names the method and Analytics proof.

Weak: “YouTube’s Secret Hack!” + a “SHOCKING” thumbnail + a long greeting and unrelated channel story.

What belongs in the first 30 seconds?

1.Restate the title’s outcome clearly.
2.Tell viewers what they will see and why they should trust it.
3.Move to proof, an example, or the method instead of a long greeting.

Frequently asked questions

What is YouTube promise match?

It is how clearly the first 30 seconds fulfill the expectation created by the title and thumbnail.

How is the promise match score calculated?

It weights title-hook alignment, promise clarity, thumbnail complementarity, time to value, specificity, and honesty.

Can I analyze a video without thumbnail text?

Yes. Thumbnail text is optional, and the tool continues to evaluate the other signals.

Does a high score guarantee more views?

No. The score is an editorial guide; demand, distribution, and content quality also affect performance.

Is my transcript included in the share card?

No. The card contains only the score, grade, and one short finding—not the full opening transcript.

Optimize your promise inside YouTube Studio

Use the Youtio extension to improve titles, descriptions, and tags while uploading your video.

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